The PRIMER Collaboration Continues - 10.16.2012

Brian Isserman is the creative director of Primer, a wonderful boutique brand development agency located in the suburbs of Philly. I love their work and hired them to design my website. After the launch of the site we collaborated on a large format 8×10 photo shoot, check out the work here (we had a lot of fun).

This time around Primer hired me to collaborate on marketing materials for one of their favorite clients, The Standard Group. Located in historic Reading Pennsylvania, The Standard Group is an award winning integrated communications company that specialize in high-end printing, digital media, 1 to 1 marketing and mail services. They’ve been in business for over 117 years, founded in 1895 as a cardboard box manufacturing company.

We spent a great deal of time documenting their corporate HQ. It’s located in a beautiful old brick building with tons of character, depth and history. We shot for two days covering the work flow at two of their facilities. We also were given the task to photograph portraits of the executive team in their natural habitat. It was a fun challenge to capture each persons personality and environment.

It was a pleasure working with everyone involved. I’m pleased to say that between the client, the agency and the photographer we had a successful recipe and everyone was pleased with the work. If you’re looking for top notch design and branding strategy mixed together, contact Primer here.

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One Response to The PRIMER Collaboration Continues

  1. Beth Bruder says:

    This is incredible work. it gives the impression of an established company with a view to the future. Hard to capture their story in photos but you did it.

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